| MAIN PURPOSE OF THE JOB: | To lead and drive the overall Sales & Marketing strategy for the Commercial & Industrial (C&I) segment across India, expand market presence, achieve national revenue and margin targets, develop new territories, strengthen consultant/EPC and channel networks, and build a high-performance sales team aligned with the company’s premium positioning. |
KEY ACCOUNTABILITIES:
| KEY RESULTS: -Achieve annual national sales and margin targets for the C&I segment. -Expand market presence into new geographies and customer segments. -Strengthen consultant/EPC/vendor approvals nationally. -Build a strong dealer and channel partner network. -Develop a high-performing, motivated sales team. -Maintain a healthy order pipeline and customer satisfaction score. KEY ACTIVITIES: -Develop and execute the national sales strategy for the C&I transformer segment. -Identify high-potential markets and establish strong dealer/distributor networks. -Drive entry into new states and geographies with tailored go-to-market plans. -Achieve annual and quarterly sales targets across all regions. -Grow sales in emerging industrial hubs and retain dominance in existing markets. -Expand customer base among industrial, commercial, and infrastructure projects. -Lead and mentor Regional Heads & Engineers for high performance. -Ensure uniform sales processes, pipeline discipline, and CRM usage. -Build capability through continuous product and sales training. -Build long-term relationships with key industrial clients, EPC contractors, and consultants. -Handle escalated negotiations, large tenders, and strategic accounts. -Work with design, production, and service teams to align on customer requirements. -Coordinate with marketing for targeted campaigns, exhibitions, and lead generation. -Monitor competitor activity, pricing trends, and policy changes affecting the C&I segment. -Provide regular market insights to leadership for strategic decision-making. |
| EXPERIENCE & QUALIFICATIONS: | Qualification (Must/Desirable): B.E. (Electrical) mandatory; MBA (Marketing/Sales) preferred. Experience: 15–18 years in industrial B2B sales (transformers, switchgear, capital goods). Minimum 5–7 years in a national/multi-region leadership role. -Proven track record of opening new territories and handling large consultant/vendor approvals. |
| SPECIAL SKILLS: | Strong leadership and team-building skills. Excellent negotiation and communication skills. Ability to manage large territories and complex sales cycles. Strategic thinking with hands-on market development approach. Deep consultant/EPC and industry network within C&I segment. Strong commercial acumen and CRM discipline. |
