| MAIN PURPOSE OF THE JOB: | To independently develop and grow business in the assigned state by building customer relationships, driving new consultant/vendor approvals, and managing channel partners. |
KEY ACCOUNTABILITIES:
| KEY RESULTS: -Sales target achievement -New customer and consultant approvals -Dealer/channel partner activation -Customer satisfaction and repeat business. KEY ACTIVITIES: -Take full ownership of sales and market development in the assigned state. -Identify, develop, and acquire new customers across all key industrial clusters. -Prepare techno-commercial offers and handle the complete enquiry-to-order cycle. -Negotiate and close orders independently, managing customer expectations and timelines. -Build and maintain strong relationships with electrical consultants, EPC contractors, and influencers in the state. -Drive vendor registrations and specifications for upcoming projects to ensure UTTAM transformers are included in project tenders. -Track and influence projects at the planning stage for early positioning of products. -Identify and appoint dealers/channel partners in uncovered areas. -Train and support them to effectively promote and sell UTTAM products. -Monitor channel partner performance and ensure target achievement. -Build long-term relationships with top industrial customers in the state to secure repeat business. -Provide technical and commercial support to key accounts, ensuring customer satisfaction. -Proactively address any issues that may impact relationships or order execution. -Continuously map competitors’ activities, pricing, and product offerings. -Maintain an updated enquiry funnel in CRM with 3× pipeline coverage of the monthly sales target. -Submit accurate weekly and monthly sales forecasts, reports, and market feedback to the Regional Manager. -Plan and execute extensive travel (15+ days/month) to cover all major industrial clusters in the state. -Build a structured travel plan to balance consultant meetings, dealer development, and customer visits. -As the state revenue base grows, assist the Regional Manager in hiring and mentoring junior Sales Engineers to strengthen market presence further. |
| EXPERIENCE & QUALIFICATIONS: | Qualification (Must/Desirable): Diploma/B.E. (Electrical) mandatory Experience: 6–8 years in industrial capital goods/electrical product sales Proven experience in independent territory handling and price objection handling Experience in appointing and managing dealers/channel partners in new markets. |
| SPECIAL SKILLS: | -Strong negotiation skills -Excellent communication skills -Relationship-building ability -Independent working -Market development mindset -Time management & planning |



